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Title:  Channels Marketing Officer

The Channels Marketing Officer is responsible for supporting the development, implementation, and evaluation of marketing strategies and programs that drive sales growth, transaction growth, customer acquisition, and profitability across assigned business channels.

The role focuses on developing and executing channel-specific marketing initiatives across Delivery owned channel, Aggregator platforms, ensuring that Greenwich remains competitive, accessible, and relevant across key customer ordering occasions and touchpoints.

Working closely with internal cross-functional teams, digital commerce partners, and external agencies, the Assistant Brand Manager translates business objectives and consumer insights into effective marketing programs that drive channel penetration, conversion, frequency, and average transaction value.

CHANNEL STRATEGY AND BUSINESS PLANNING

  • Supports development and implementation of channel marketing strategies aligned with brand and business objectives.
  • Analyzes channel performance, consumer behavior, market trends, and competitor activity to identify growth opportunities across occasions and dayparts.
  • Develops channel plans and recommends improvements in product, pricing, promotions, visibility, and customer experience to drive sales, transactions, acquisition, and profitability.

CHANNEL MARKETING PROGRAMS AND CAMPAIGN EXECUTION

  • Leads development and implementation of campaigns, promotional programs, and initiatives across Delivery, Take-out, and Aggregator platforms.
  • Prepares campaign briefs, business proposals, and communication plans, coordinating with internal stakeholders and external partners for timely execution.
  • Monitors campaign performance, recommends optimizations, and ensures consistent brand positioning across channels.

AGGREGATOR AND DIGITAL COMMERCE MANAGEMENT

  • Supports marketing strategies across third-party delivery and digital commerce platforms, working with aggregator partners to maximize visibility, acquisition, conversion, and sales.
  • Identifies opportunities to improve storefront performance, menu visibility, merchandising, and promotional mechanics, and evaluates platform investments on incremental sales, transactions, and ROI.
  • Monitors aggregator performance, competitor activity, and emerging opportunities, recommending digital innovations to enhance customer engagement and ordering experience.

BUSINESS PERFORMANCE ANALYSIS AND REPORTING

  • Monitors channel performance against objectives and targets, preparing monthly business reviews, performance reports, and campaign post-evaluations.
  • Analyzes key KPIs: sales and growth, transactions and growth, ADTC, ADS, ATV, customer acquisition and frequency, promotional ROI, and channel contribution and profitability.
  • Identifies performance gaps, risks, and opportunities, translating data-driven insights into actionable recommendations for management decisions.
  • FINANCIAL AND MARKETING INVESTMENT MANAGEMENT
  • Assists in developing and managing the annual channel marketing budget and investment plans.
  • Monitors marketing expenses and promotional investments against approved budgets, coordinating with Finance on accruals, invoices, and documentation.
  • Evaluates financial viability and returns of programs, preparing business cases, investment proposals, and post-campaign evaluations.

CROSS-FUNCTIONAL COLLABORATION AND PROJECT MANAGEMENT

  • Works closely with Operations, Sales, Finance, Supply Chain, IT, Trade Marketing, and external partners such as aggregators and agencies to implement channel initiatives.
  • Leads assigned projects, aligning objectives, deliverables, timelines, and accountabilities across workstreams.
  • Ensures timely program execution and provides regular updates on progress, milestones, and results to the immediate manager.

MARKET AND COMPETITIVE INTELLIGENCE

  • Monitors competitor marketing activities, pricing, promotions, digital presence, and channel strategies.
  • Conducts market and consumer analysis to identify emerging trends, customer needs, and channel opportunities, and benchmarks Greenwich's performance against key competitors.
  • Translates market and competitive insights into actionable recommendations to strengthen channel positioning.

JOB QUALIFICATIONS

  • Must have a bachelor's degree in marketing, Business Administration, Management, or any related field.
  • Must have at least 2-3 years of experience in Brand Management, Marketing, Digital Marketing, E-commerce, or related fields.
  • Experience in the Quick Service Restaurant (QSR), Food and Beverage, FMCG, or digital commerce industry is an advantage.
  • Exposure to aggregator platforms, digital marketing, promotional management, and business performance analysis is preferred.
  • Must be willing to be assigned in Ortigas, Pasig City on a hybrid working arrangement (2 days onsite, 3 days work from home)

Fresh N' Famous Foods Inc. - Greenwich, the hiring entity, is a wholly owned subsidiary of Jollibee Foods Corporation.

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