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Title:  Trade Marketing Manager

Trade Marketing Manager

The Trade Marketing Manager oversees Marketing activities and Develops Category Review of Retail Trade Area

  • RTA special projects
  • Marketing consultant for SMM
  • Category performance

 

RTA Marketing Plans

  • Develops and evolves activation programs
  • Plan, evaluate, and oversee execution of promotional and visibility activities within the region in cooperation with relevant cross functional teams  (includes but not limited to approval of merchandising materials/novelty items used by the stores/color proofing) to achieve maximum returns
  • Monitors progress of each region, region’s top-line business results
  • Ensure On Time, In Full execution of all trade programs

 

 

Trade Marketing Process and Solutions with External and Internal Customers to Grow Categories

  • Monitors, develops, and improves processes to link all Marketing activities with the activities of the Operations team
  • Designs, develops, implements, and evaluates execution strategies
  • Provides leadership in the translation and execution of Brand Marketing strategy into impactful trade programs
  • Recommends and tracks process check metrics

 

Promo Category Review

  • Provide analytics and insight to customer dynamics using business/market intelligence data to drive business opportunities

 

Trade Marketing Training Programs

  • Drives trade marketing training needs of Area Managers, Store Managers, Store Marketing Managers, newly hired Management Trainees, and newly hired Trade Marketing Associates—techniques, practices, policies, and upcoming activities
  • Oversees usage and updating of Trade Marketing Playbook/Tool Kit

 

Budget Management

  • Ensures budget processes are on track
  • Negotiates best possible costs in coordination with the Purchasing department
    • Evaluates investment for promotions
    • Manage and provide controls for Trade Marketing materials inventory

 

JOB QUALIFICATIONS

  • Must be a graduate of Management, Business Administration, Marketing, or any related field.
  • At least 5 years of experience in any of the following areas:
    • Trade Marketing Manager or the equivalent preferable in a consumer goods company or with specialization in trade marketing/execution function and/or restaurant operations
  • Strong leadership, communication, and collaboration skills to operate effectively across cultural and functional boundaries.
  • Strong aptitude for risk-taking and moving quickly to drive business growth aggressively in response to change.
  • Adept in Merchandising, Local Store Marketing, Trade Marketing, Activation, Below-The-Line Marketing Activities.
  • Amenable to travel and do field work in various location across the Philippines, mostly Luzon areas (5-7 days per month).
  • Willing to be assigned in Ortigas, Pasig City on a hybrid working set-up.

 

Perf Restaurants, Inc., the hiring entity, is a wholly owned subsidiary of Jollibee Foods Corporation.

 

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