Title:  Senior Brand Manager

The Senior Brand Manager is responsible for the overall management and achievement of long-term and short-term sales and brand objectives of the assigned category. In support of the company’s vision and evolving menu, the Marketing Senior Manager will also be in-charge of developing recommended strategies for the category.

To be able to achieve the long and short-term sales and brand objectives, he/she will:

• Lead the thorough review of the assigned category/ies to unearth potential gaps and opportunity areas specific to the product, pricing and promotional strategies.
• Recommend corresponding strategies covering the entire marketing mix for the assigned category.
• Lead collaborative efforts with cross-functional teams, Trade Marketing, Creative Agency, Media Agency, PR/ Digital Agencies, Corporate Media and Corporate Research to ensure the OTIF launch of all projects.

The Marketing Senior Manager is also responsible for managing the overall brand health for the assigned category, which includes calendar management, A&P budgets, and forecast development. On people management, he/she is on top of the overall development and progress of his/ her subordinate/s and is responsible for recommending developmental programs to help achieve career milestones.

Key Results Area

Sales and Market Share Growth 

• Conducts a thorough annual brand/business review for category and recommends the marketing plan and OGSM for the next 1-3 years. 
• Spearheads development of long and short-term category marketing plans to achieve category/ product sales and volume objectives.
• Prepares monthly business reviews for assigned category/ies and makes the necessary adjustments and recommendations to ensure business targets are met and brand performance remains on track.

Competitive Advantage & Brand Health Management

• Monitors market trends, product and equity data and identifies opportunity areas that the category can leverage on to drive competitive advantage.
• Identifies research gaps within the category and leads development of the research plans.
• Reviews and analyzes reports on competitor pricing and product/service performance; Utilizes data for pricing and product strategies.

New campaign/ New product/ Promotion Management

• Leads project coordination with cross-functional Product Work Group to ensure smooth execution of product development, launch and monitoring.
• Collaborates with Trade Marketing, Creative Agency, Media Agency, PR/Digital Agencies, Corporate Media and Corporate Research in developing, executing and monitoring integrated marketing campaigns.
• Leads the development and execution of marketing and promotional programs both for new and existing products to stimulate demand for such and generate sales and profit.
• Checks compliance with marketing policy, brand visual identity, and other brand-related mandatories.

A&P Budget Management

• Creates annual budget plan for the assigned categories based on the approved marketing calendar.
• Manages marketing expenditures related to assigned category and ensures plans and activities are implemented within agreed schedules and budgets.
• Ensures SAP budget monitoring are consistently up to date for internal processing of invoices.
• Builds and owns the demand forecasts for products handled and regularly monitors, analyzes, and adjusts, as necessary.
• Regularly monitors stock level of key raw materials of assigned products, and develops moveout plans to mitigate lapsing risk, as needed.

People Management and Development

• Organizes the department and selects team members to support the achievement of department goals.
• Creates the Succession Plan for the direct reports (DRs) to ensure business continuity vis-à-vis employee development.
• Conducts performance evaluation of direct reports.
• Creates the direct reports’ development plans based on competency assessment and individual performance; implements/monitors the achievement of developmental objectives or milestones.
• Identifies key talents (KTs) among direct reports; develops a career plan for direct reports who are identified as key talents.
• Drives participation of the team to employee engagement programs; develops action plans to address employee engagement issues.
• Facilitates employee issue resolution and implements the disciplinary action process when needed.
• Serves as SME for training-related needs.

JOB QUALIFICATIONS

• Graduate of Business Administration, Marketing, or any related field.
• Must have at least 5 to 7 years of experience in Brand Management, Marketing, or Advertising.
• Must have a strong business orientation, including management of plans and long-term strategic planning.
• Must have a solid consumer orientation, with skills in strategic and operational analysis of consumers, conducting research, focus group discussions, and strategic thinking on consumer preferences, demographics, and market targets.
• Able to negotiate effectively with agencies and other third parties outside the company, optimizing benefits for the company while minimizing costs related to the negotiated transactions.
• Must be very creative, with extensive involvement in New Product Development, Product Management, Advertising and Promotions, Media Management, and Research.
• Must be highly analytical, capable of identifying issues, determining alternative courses of action, and charting the best course after assessing and measuring costs, pros, and cons of possible alternatives.
• Must have excellent skills in sales forecasting, budget management, and research activities.
• Must be a good multitasker, able to manage numerous tasks and projects simultaneously and effectively.
• Must be proficient in MS Excel, Word, and PowerPoint.
• Willing to be assigned to Ortigas, Pasig City (hybrid set-up).