Title: Assistant Brand Manager
The Assistant Brand Manager is responsible for driving growth through excellence in communications, product development, design, value creation, and customer experience. The incumbent supports the development and execution of marketing strategies and initiatives that enhance customer engagement, awareness, conversion, loyalty, and overall business performance.
Working closely with cross-functional teams and external partners, the role leads the planning, implementation, and evaluation of initiatives related to products, packaging, campaigns, promotions, public relations, digital marketing, and other relevant communication channels.
Category Marketing
- Assists the Category Head in driving sales, market share, and equity growth of the brand and assigned products.
- Provides required analyses, insights, and data to the development of strategies & plans for assigned products and categories.
- Identifies market trends and opportunities, and recommends ideas across the Marketing Mix (e.g. product, price, profit, place, proposition, promotion, packaging, people, etc.)
- Leads assigned campaigns, promotions, activations, and other Marketing projects, and works with relevant stakeholders for a timely and successful planning and implementation.
- Leads or co-leads development of new or improved product and/or new or improved packaging, in collaboration with internal cross functional teams and external agencies/ suppliers for a timely and successful planning and implementation.
- Analyzes periodically his/ her category and product’s performance business results, and initiative results, and recommends the necessary short-term or long-term actions, monitoring systems, and success measures (Plan-Do-Check-Act process).
- Creates, analyzes and revises category forecasts and coordinates supply management with cross functional teams to ensure forecast accuracy.
- Conducts financial & P&L analysis periodically his / her assigned category, as well as product & promotional launches
- Manages category expenses, CEs and invoices, and ensures plans are implemented based on the agreed timeline and budget
Digital Commerce / Channels Marketing
- Leads / Assists the Platform Lead in driving sales, market share, and equity growth of the brand and assigned platform/s
- Provides required analyses, insights, and data to the development of strategies & plans for assigned products and categories.
- Identifies market trends and opportunities and recommends ideas across the Marketing Mix (e.g. product, price, profit, place, proposition, promotion, packaging, people, etc.).
- Leads assigned campaigns, promotions, activations, and other Marketing projects, and works with relevant stakeholders (internal & external) for a timely and successful planning and implementation.
- Analyzes brand and initiative results within the assigned platform or channel and recommends the necessary short-term or longterm actions, monitoring systems, and success measures (Plan-Do-Check-Act process).
- Ensures continuous digital marketing innovations and improvements to excite and attract audience.
- Evaluates end-to-end customer experience within the platform environment
- Evaluates emerging technologies and provides thought leadership and perspective for adoption where appropriate.
- Brainstorms new and creative growth strategies.
JOB QUALIFICATIONS
- Must have a Bachelor’s Degree in Marketing or Business Management-Related Course
- Preferably has a minimum of two (2) years of work experience, ideally in FMCG and/or retail organizations; fresh graduates with strong academic performance and leadership potential are also encouraged to apply.
- Must be willing to work on a hybrid arrangement (2 days onsite, 3 days work-from-home per week) and be assigned in Ortigas, Pasig City
- Open to occasional travel for site visits, consumer research activities, partner meetings, conferences, events, and other business-related activities.
Jollibee Group is the hiring entity for this requisition.
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