Title:  Assistant Brand Manager

The Assistant Brand Manager is responsible in assisting the SBM/BM in the overall management of the assigned product category/ies and the achievement of its long and short-term sales and brand objectives. S/he is responsible in assisting the SBM/BM in generating strategies and executing campaigns that grow market share and brand’s reputation, improve customer experience and drive sales growth for the assigned category/ies. S/he works closely with the SBM/BM and other functions and agencies to develop and implement ideas for new product innovations, advertising, promotions, media, merchandising, PR, and digital campaigns. S/he assists the SBM/BM in monitoring the category/ies’ product forecasts, initiative, and media calendar.

KEY RESPONSIBILITIES

• Assist in driving sales and market share growth in assigned product category/ies
• Help create and sustain competitive advantage in key functional and emotional equities.
• Launch new campaigns / new products / promotions.
• Assist in driving accuracy, sufficiency of sales forecast/s.
• Promote and fulfill organization-related deliverables.

KEY ACTIVITIES

• Assists in developing a strategic business plan for assigned product category/ies.
• Assists in formulating long and short-term marketing plans for category/product towards the achievement of category/product sales objectives.
• Assists in the development of marketing programs and projects to launch new products and in tapping potential market opportunities.
• Helps in the project coordination with cross-functional Product Work Group to ensure smooth execution of product development, launch and monitoring.
• Helps in the collaboration with Trade Marketing, Creative Agency, Media Agency, PR/Digital Agencies, Corporate Media, and Corporate Research in developing, executing and monitoring integrated marketing campaigns.
• Prepares the needed sales information for the monthly business reviews for assigned category/ies.
• Ensures compliance with marketing policy, brand visual identity, and other brand-related mandatories.
• Gathers reports on competitor pricing and product/service performance.
• Coordinates with various suppliers, creative agencies and assigned Marketing Assistant for the team on the development and execution of marketing and promotional materials both for new and existing products to ensure completeness of materials and timeliness of launches.
• Develops all required memos for campaign launches that are to be approved by the SBM/BM.

QUALIFICATIONS

Educational Background: A bachelor’s degree in Business Administration, Marketing or any related course with post-degree preferred.

Experience: At least 2-3 years’ experience in Brand Management, Marketing or Advertising.

SKILLS

• Must have Business Orientation knowledge – will be highly involved in data gathering and research activities.
• Must have Consumer Orientation knowledge – strategic and operational analysis of consumer; conducts research, focus group discussions, strategic thinking on consumer preference, demographics, market targets and others.
• Must be creative – can provide creative inputs on New Product Development; Product Management; Advertising and Promotions.
• Must be analytical and able to identify issues and can suggest alternative course of action to the SBM/BM.
• Must be a good multitasker – able to manage numerous tasks and projects simultaneously and effectively.

WORKING CONDITION

• Hybrid (2 days onsite, 3 days work-from-home)
• Primarily office-based; Goes on fieldwork for store visits, consumer immersion, external partner or industry-initiated activities such as ideations, site tours, FGDs, conferences/ forums